What is LCP by redirects
LCP by redirects shows the Largest Contentful Paint (LCP) based on whether or not the page load involved a redirect. This lens helps you understand if redirected visits - like from www to non-www, HTTP to HTTPS, or 301 marketing links - are affecting your load performance.
The list will only include redirect types that were present during the selected timeframe.
Redirects introduce extra steps before the final page begins to load. Even small delays from multiple chained redirects or slow third-party redirects can add up and harm the user’s experience - especially on mobile networks or slower connections.
LCP is the most popular vital from the Core Web Vitals and represents the loading time of the largest element on the page.
Healthy LCP by redirects
Should you worry
A healthy LCP by redirects lens shows minimal difference between “Redirect” and “No redirect.” Ideally, both values should be green. When LCP is worse for redirected visits, it means those extra hops are introducing avoidable latency. The more green, the more streamlined your entry points.
Unhealthy LCP by redirects
In the example below, pages with redirects show significantly slower LCP. This could be caused by chained redirects (like from tracking URLs or unnecessary intermediate hops), unoptimized redirect destinations, or poor caching on redirect targets. These are common culprits for slow first impressions.
Resolving unhealthy LCP by redirects
Go-to action plan to resolve an unhealthy LCP by redirects:
Ask Uxi to analyze your LCP by redirects values and suggest improvements.
Use Filters to focus on the slow redirects in your LCP by redirects, then look across the other LCP lenses to find which ones show the slowest LCPs with the most pageviews.
Simulate LCP of the suspected lens to see if fixing it will resolve the slow LCP by redirects. If yes, this is where the resolution focus should be.
Use an automated LCP optimization tool like Navigation AI to improve your LCP by redirects.
Once you’ve improved LCP, set an alert to be the first to know if it starts worsening again.
Try it yourself
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