What is LCP by UTM campaign
LCP by UTM campaign shows the Largest Contentful Paint (LCP) value across different UTM sources (e.g. promotion_easter_start). This lens helps you identify which UTM campaigns deliver a slower experience for your users.
The list shows only UTM campaigns that generated traffic to your website during the selected period.
LCP is the most popular vital from the Core Web Vitals and represents the loading time of the largest element on the page.
Healthy LCP by UTM campaign sample
Should you worry
A healthy LCP by UTM campaign lens looks all green. Some UTM sources may be greener than others, but as long as there's no yellow or red, it’s considered healthy. The greener the UTM source, the better.
Unhealthy LCP by UTM campaign sample
In the example below, LCP by UTM campaign shows that blog_ai_shopify_compliance has a slow LCP. This often leads to a higher bounce rate, more exits, and lower conversion rates.
Resolving unhealthy LCP by UTM campaign
Go-to action plan to resolve an unhealthy LCP by UTM campaign:
Ask Uxi to analyze your LCP by UTM campaign values and suggest improvements.
Use Filters to focus on the slow UTM campaign in your LCP by UTM campaign, then look across the other LCP lenses to find which ones show the slowest LCPs with the most pageviews.
Simulate LCP of the suspected lens to see if fixing it will resolve the slow LCP by UTM campaign. If yes, this is where the resolution focus should be.
Use an automated LCP optimization tool like Navigation AI to improve your LCP by UTM campaign values.
Once you’ve improved LCP, set an alert to be the first to know if it starts worsening again.
Try it yourself
Discover how your website performs with real user data.