Introduction to Benchmarking

Benchmarking at Uxify is built on a simple idea: numbers only matter when you know what they mean in context. A bounce rate, an LCP score, or a session count on its own tells you very little. The real insight comes from understanding how your website compares to others like it.

Instead of forcing you to guess whether a metric is “good” or “bad,” Uxify Benchmarking automatically compares your data against relevant websites in your industry over the last 30 days. The result is a clear, grounded view of where your site is underperforming - and where it’s outperforming expectations.

The Benchmarking panel highlights exactly where your website lags behind industry standards and where it exceeds them, removing ambiguity and replacing it with clarity.

With Benchmarking, you no longer need to rely on generic “best practices” or universal benchmarks that rarely reflect your real competitive landscape. Instead, you see how your website performs compared to peers operating under similar conditions.

You can benchmark engagement metrics such as average daily user sessions, clicks per pageview, bounce rate, and other behavioral signals that reveal how users actually interact with your site. Alongside this, performance benchmarking gives you a clear comparison for Core Web Vitals and key technical metrics, including LCP, CLS, INP, and TTFB.

This dual view (engagement and experience) helps you answer harder questions. Is a low conversion rate really a UX problem, or is it normal for your industry? Is your LCP actually slow, or just slower than competitors on faster platforms? Benchmarking replaces assumptions with evidence.

Benchmarking works because the comparison is relevant by default. In the background, Uxify first detects the primary industry your business belongs to -such as SaaS, ecommerce, media , etc. It then applies a more specific web category that reflects what your website actually does, for example web optimization, toys and crafts, news, etc.

By combining industry and category, Uxify ensures your benchmarks are based on websites with similar goals, audiences, and usage patterns - not on broad, one-size-fits-all averages.

The system also takes into account your platform, whether that’s WordPress, Shopify, or another widely used solution, as well as your country of operation. These factors matter more than most teams realize, and ignoring them often leads to misleading conclusions.

All detected dimensions remain fully configurable.

The goal of Benchmarking is not to label your website as “good” or “bad.” It’s to show you where to focus. Areas where you underperform highlight opportunities for optimization, while metrics where you exceed the industry baseline validate your current strategy and investments.

This perspective is especially useful when prioritizing work. Instead of optimizing blindly, you can focus on improvements that will actually move you closer to - or beyond - industry expectations.

Benchmarking is about perspective. It turns isolated metrics into meaningful signals and helps you understand your performance in the only way that really matters: relative to your peers.

With Uxify Benchmarking, you stop guessing, stop chasing abstract targets, and start optimizing with confidence. Once you know where you truly stand, deciding what to improve - and what to leave alone - becomes much easier.